Simple tips to improve your website SEO
I was giving a presentation in Saint Joseph, MO last week. Before the presentation I got a chance to talk to a few business owners; one in particular asked a very common question “why doesn't my website show up first on Google?”
Although he expected an a simple answer, it’s really not. There are many factors that go into on-page Search Engine Optimization (SEO). Here’s a few tips to improve your on-page SEO.
How Search Engines Work. Google and other search engines are always improving their algorithms to return the most relevant results for your search. So if I search for cats it will return websites and images related to cats… Not dogs.
Additionally, search engines try to return results based on the location of the search. If I’m searching in Missouri I should see web pages for companies in Kansas City or Saint Louis, but not San Francisco.
Listing your location in the footer of your website, on the contact page, and making reference to your business’s location throughout the site will help search engines understand where your business is located.
Headings, subheadings, and paragraph headings on a page are also important. A heading is not the page title, but is the large bolded text typically before a paragraph. If your website is about kittens but the biggest header on the page says “Dogs” then the search engine might find that conflicting and accidentally think your page is about dogs.
Links are another easily forgotten piece of the SEO puzzle. Many times it helps to have other websites link to your website. Not only does that drive traffic to your website, but it provides, what I call “SEO street cred.”
A search engine can see that other website are pointing and linking to your website as an authority. This is GOLD! The text used for the link is crucial, i.e., a link that says “dogs” but links to an article about cats isn’t a good link. It creates confusion about the the content of the webpage and confusion for the search engine.
In the meantime, you can start by providing links to your website on your social media accounts, Facebook, LinkedIn and Twitter all have a designated field for a website. With Instagram you can simply put the link in the header.
The URL of your website can play role in your SEO. At Aquivera our rule of thumb is to make the url as “human readable” as possible. What this means is the url looks like example.com/kittens instead of exapmle.com/page?p_id=80908234. The easier it is for you to read and understand the url, the easier it is for a search engine to read it.
Page Titles are probably the most important of all. When you perform a search for kittens you’ll notice the link to the websites usually say something like “Kittens - Wikipedia” or “Kitten Rescue Los Angeles”. That is called the page title.
As you noticed the subject of the website is in the page title and so is the name of the organization or city name. When creating a page title you typically want to keep it to 25 characters or less. Long page titles get cut off with the ellipses and the end of the page title isn’t seen. Page titles are what entices a user to click.
Kittens? Reach out to Aquivera, we are a resource for small to enterprise sized businesses. Everything we build or consult on comes from the standpoint of marketing and optimization. Trust me we know all about algorithms and how they work… We write hundreds everyday! Start the conversation today and receive Aquivera’s SEO check list!
As a bonus... Kitten Rescue Cam
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