Does My Business Really Need A Mobile App? 3 Reasons The Answer Is Yes.
A decade ago, business owners didn’t see the value in owning a website because they were in the yellow pages. Many years before that, business owners didn’t see the value of advertising on radio because they had a presence in the newspaper.
The reality is, the most valuable thing in the world is attention. And in an increasingly attention-deficit world, business owners can be reluctant to spend time and money when a new trend develops, in fear that attention will quickly go elsewhere.
Let’s face it, you can’t really go anywhere without seeing someone who is completely engrossed in what’s happening on their mobile screen. But is that a compelling enough reason to consider building a mobile app for your business?
Does your business really need a mobile app? Well, there is a pretty compelling case for it.
You probably already have a website as the importance of having one has been stressed for years now. The interesting thing is, consumers have abandoned the desktop for their primary viewing experience. In fact, on average people spend about 2.8 hours on their mobile device per day. So the case for having a mobile responsive website has definitely made, and is old hat by now, your website should be mobile responsive, period.
But do you need a mobile app?
Well, since 2009 there have been 102 billion downloads on the app store and google play store combined. That’s a pretty clear indicator of where user attention is.
So below we’ve outlined the 3 reasons why in 2016 you should consider deploying a mobile application for your business.
With your own mobile app, you own the experience.
Your website is discoverable based on Google or Bing’s search engine algorithm. Your business’s Facebook page is at the mercy of Facebook’s news feed algorithm. Your newsletters are now getting kicked into the Gmail promotions tab automatically.
But if someone thinks highly enough of your business to put your app on their homes screen and enables push notifications, your chances of successfully communicating your message with your target customer increases tenfold.
We’ve all received pushed notifications from Facebook regarding a new message or friend request. What if your customers received a push notification thanking them for their loyal patronage and rewarded them for it, chances are you might just be the subject of one of their Facebook posts!
With your own mobile app, you position yourself closer to the consumer than you’ve ever been able to before. You put yourself in their pocket, which in turn, puts more revenue in yours.
With your own mobile app, you can engage with users based off of how they engage with your business.
Walk into Dunkin Donuts, Panera, Starbucks or Planet Sub and look at the giant sign on the window “Download our mobile app and get __________ today!” Implementing customer loyalty programs is something businesses have done for years, but more people remember to carry their smartphone than they do a punch card.
By downloading one of these businesses apps, you’re giving them insights into how you’re interacting with them, so they can better interact with you. For example, if a sandwich shop tracks every time an app user walks into their store, they can automatically detect repeat customers and strategically place loss leaders (like a coupon) in the inbox of frequenters. Strategically taking a minor loss in profit in the effort of building retention and social equity that will ensure that customer keeps returning.
In addition, a business can gamify the purchasing experience. Example: if you buy ‘this’ amount of product then you achieve ‘this’ level which qualifies you for ‘this’ perk. Starbucks is the perfect example of this model.
With your own mobile app, you can collect more data and visualize it effectively.
At Aquivera, when we develop an app or website for a client, we focus on increasing our client’s ability to collect actionable intelligence from their customers and target market.
Discovering subtle correlations between two data points makes you feel like Indiana Jones, and it can also make you more money. For instance, if you have a mobile app that utilizes location services, you can track how long a visitor stays in your storefront. This may provide insights into how effectively your salespeople on the floor are engaging them.
If you enable social login, you can get access information such as gender, age, relationship status and interests which allow you to visualize how well products, promotions, etc are performing with which demographics.
Attention is the most valuable thing in the world. Usage trends show attention has absolutely shifted to mobile. And if you visit any middle school around the country, you’ll see that mobile application usage is no fad and the screens with which we view information are getting smaller.
With mobile apps your business can get better insights, affect smarter marketing and increase revenue by adding additional streams of revenue.
Not sure how your specific business model could benefit from a mobile app?
Contact us today, and let’s brainstorm!
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